Digital Marketing Campaign — supporting creative professionals through mental health awareness with data-driven messaging and empathy-centered design.
Raise awareness about mental health challenges in creative industries while promoting wellness resources and community support for designers, artists, and creative professionals.
Creative professionals aged 25–45 experiencing work-related stress, burnout, or isolation. Primary focus on freelancers, agency workers, and independent artists.
Your creativity and mental wellness are interconnected. Professional support designed specifically for creative minds helps you thrive personally and professionally.
Data-driven content that validates creative professionals’ experiences while providing actionable resources, community connection, and professional mental health support.
Instagram and LinkedIn posts designed to engage creative professionals with relatable content and valuable insights.
Weekly newsletter providing resources, community highlights, and wellness tips for creative professionals.
Display advertising for creative industry websites, job boards, and design publications.
Use insights to craft messages that resonate with real experiences of creative professionals, building trust through validation and understanding.
Coordinated content across social, email, and web ads ensures consistent messaging tailored to each platform’s audience behavior.
Visual design reflects the warmth and professionalism of the Hearts & Minds brand, creating emotional connection while maintaining credibility.
Reduce isolation by highlighting shared experiences and connecting creatives with resources and each other.
Every piece of content includes clear next steps so engagement translates into meaningful support.
Balance mental-health awareness with career-growth messaging to show how wellness and success are interconnected.